Project Description

Inspect This!

HOW RIDESHARE MECHANIC WENT FROM LOSS LEADER TO INDUSTRY HEAVY-WEIGHT

Overview

Rideshare Mechanic, a Denver based virtual car inspection service for Lyft, Uber, Zum, and other rideshare platforms, was using their core business offering as a loss-leader and needed to create a content marketing and social media strategy to drive market share growth into new channels.

The Strategy

Create an content marketing plan executed across multiple social media channels to drive up prospective engagement. In addition to the content strategy it as imperative Rideshare Mechanic change their position of selling products at a loss to create profitable interactions across each prospect type for RSM.

  • Fractional CMO

  • Marketing Technology Management

  • Revenue Operations and Systems Optimization

  • Data Mapping and Clean-up

Growth Marketing
Marketing Technology Setup & Integration
Marketing Automation
Data Hygiene, Analytics, and Reporting

Results

Rideshare Mechanic improved their social media presence and content strategy leading to a YoY growth in content driven leads in excess of 200%. In addition, the work put into driving profitability across each prospect type delivered the first ever profit from inspections, and a reduction in wasted PPC spend of more than $5K per month. Utilizing the expertise of Hamer Marketing Group, Rideshare Mechanic has also been able to reduce their tech stack from 9 technologies into 3 software platforms without sacrificing customer experience.

  • Social Media and Content Strategy Creation

  • Standardized company KPI’s and Scorecard

  • Increased funnel conversion rate with Growth methodology

  • Turned loss leader into profit center

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