Design meaningful reporting by selecting and organizing metrics to deliver deep visibility and insight into marketing performance and business value.
Engineer how to capture, manage, and leverage insights, support, privacy regulations, build a unified data infrastructure and improve data quality.
Coordinate the annual marketing and campaign planning resources, and guide the allocation of the marketing budget to keep spending on track.
Manage the technology portfolio for marketing, and guide cost-effective technology investments and supplier relationships.
Engineer seamless workflows, agile marketing, and project management and governance to ensure marketing is aligned and moves quickly to achieve goals.
Design the right roles and responsibilities for marketing operations and advance the knowledge, skills, and competencies of the team.