A good fractional CMO rolls up their sleeves and gets into the details of the business.  They are highly involved in the research, analysis, messaging, and all aspects of your go-to-market strategy. At Hamer Marketing group, the fractional CMO will assess both internal and external skills and pulls in the appropriate resources – specialists, or even partner agencies – to deliver a successful outcome. The bottom line, the fractional CMO is in charge of implementing the growth strategy.