Research and Personas – You’re doing it wrong
Research and Personas - You're doing it wrong No one has 2.3 kids, but most companies speak in generalities when building personas. Anyone who's ever built a...
Everything you know about Agile Marketing is wrong
Everything you know about Agile Marketing is wrong When someone says Agile Marketing, too often it rooted in buzz words. Agile Marketing is a viable strategy for...
Driving ROI isnt as hard as you think
Driving ROI isn't as hard as you think What happens when a sales guy turns into a marketer? They write a book about the best way to...
Never Surrender – Selling through COVID-19
Back to the Basics - Entrepreneurship, Marketing, Technology and COVID In the world of technology, new ideas are boundless. For entrepreneurs, this means endless possibilities for a...
Back to the Basics – Entrepreneurship, Marketing, Technology and COVID
Back to the Basics - Entrepreneurship, Marketing, Technology and COVID In the world of technology, new ideas are boundless. For entrepreneurs, this means endless possibilities for a...
Shatter glass ceilings – Women leading in Entrepreneurship, Technology, and Marketing
Shatter glass ceilings - Women leading in Entrepreneurship, Technology, and Marketing Entrepreneurship isn't easy. For some, the idea is born out of technical aptitude. For others, it's...