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ARTICLES2020-01-06T18:59:59+00:00

“I call the process of doing your art ‘the work.’ It’s possible to have a job and do the work, too. In fact, that’s how you become a linchpin.

SETH GODIN

Marketing impacts every business no matter the size. Each year businesses invest in things to grow and inevitably many of those investments will do damage to a specific team or department. We want to help you avoid this.

Here you will find informational posts, podcasts, blog articles will be sprinkled with news about Hamer Marketing Group, and the industry.

Get fresh ideas for how you get the most out of your professional growth, marketing strategy, marketing team, project, automation technology, or your marketing operation.

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DOLORE MAGNA ALIQUA. UT ENIM AD MINIM VENIAM, QUIS NOSTRUD EXERCITATION ULLAMCO LABORIS NISI UT ALIQUIP.

Leadership: Take It Personal!

September 11th, 2019|1 Comment

Leadership: Take It Personal! By Kathi Crawford   The ability to effectively lead is a crucial factor in the success, or lack thereof, of entrepreneurial ventures. By understanding and embodying what it [...]

3 ways to market like Taylor Swift.

August 21st, 2019|0 Comments

3 ways to market like Taylor Swift.  2019 brought another resurgence of Taylor Swift. The loveable Nashville artist decided it was time to fully tackle a new genre of music. Over the summer my [...]

BDR team structure for hyper growth

August 9th, 2019|0 Comments

BDR Team structure for hyper-growth Growth inside companies today is a balance of sales and marketing. Many companies are expanding their teams by adding SDR (sales development representatives) and BDR (business development representative) positions. These teams [...]

A Beginner’s Guide to MailChimp

August 5th, 2019|0 Comments

Beginner's Guide to MailChimp Setup The iPod, flip phones, and AOL instant messaging have all been laid to rest in the tech graveyard and replaced with shiny, new alternatives. But one method of communication [...]

  • Cash flow and business intelligence for marketing companies

Go to Market Strategy

July 23rd, 2019|1 Comment

Go-To-Market Strategy With the central word “strategy” involved, expect to find clever ways companies execute their customer relationships. The secret, when measuring how you’ll approach the customer, is to always have solutions. We bring [...]

  • Why does marketing operations need documentation?

Why marketing operations needs documentation

July 22nd, 2019|1 Comment

Why marketing operations needs documentation   A strong marketing operation requires a blend of marketing fundamentals, project management, technological savvy, workflow definition, and consistent documentation. Balancing these skills is essential to help a department scale and continuously [...]

  • Gary V argument

Scaling the Unscalable

July 15th, 2019|0 Comments

Getting the most out of you business is easier than you might think. But, it will still take work. Today, I comment on a post by Gary V on doing things at scale not [...]

  • Grow your leads on autopilot

Lead Generation – Get out of you own way

July 9th, 2019|1 Comment

3 Simple tips for improving lead generation  Leads, Leads, Leads. Today's B2B marketer is constantly bombarded by with ways to drive new and engaging experiences for lead generation. Sales has an insatiable appetite and revenue is [...]

  • Assess you r marketing team for operational improvement

Marketing Team Assessment Matrix Template

July 8th, 2019|0 Comments

Marketing Team Assessment for Marketing Leaders  Do more with less. Marketers are being asked to drive results while managing finite resources. This may not be true in every business, but the application of responsible spending and [...]