Marketing today has grown beyond PPC (Pay-per-click), SEO (Search Engine Optimization), Social Media, and emails – it’s about creating experiences for each prospect in their journey. Gain confidence in your go-to-market strategy using the Growth Marketing methodology to identify critical experience points and the related data. Our team of skilled strategists partner with your executive team and department leaders to break down data silos and build your data-driven strategy.
Scalable Revenue Technology Systems
Each department has tools and technologies required for success, and too often these tools don’t talk to one another. Companies with tightly aligned revenue operations teams and supporting technologies grow quickly through process alignment, streamlined data structure/tagging, and operational clarity. Before your company decides on a new technology to support your sales, marketing, and customer service team, schedule a call with our software experts. We believe in more cases than not, companies can buy what they need “off-the-shelf” and can limit their customization of the software.
Creating growth with a loss leading product or service has it’s place. If you’re not one of the companies with the luxury of losing money before you make it, you’re what is called a boot-strap. There is no shame in making money as you grow. Partner with Hamer Marketing Group to maximize ROI by channel, drive demand, increase sales velocity, using reduce wasted marketing spend. We look at your conversion rates across the customer journey and channel to identify areas of improvement. Often this means an optimization of your PPC, a modification in your message and position, or creating personalize lead nurture programs across online and offline channels.
Balance the art and science of marketing and build a bullet proof go-to-market strategy for your brand. To build a great strategy, your marketing partner must understand every aspect of your business as if they are your CMO. Chief Marketing Officers know each interaction matters; the phone call with the receptionist, the email from the sales rep, the digital ad on social media, or the piece of content on your blog.
Gone are the days of traffic growth as the only KPI for success. Good marketing is about creating a personalized experience for each buyer on their journey to choosing you. Today’s Marketing Technology promises significant improvement in personalized experiences for each brand. Our experienced marketing team assists identifying, selecting, implementing, and managing marketing technology for your needs.
MARKETING DOESN’T HAPPEN BY ACCIDENT. CHECK OUT HOW STRATEGIC THINKING APPLIED TO TECHNOLOGY, PROCESS, AND OPERATIONS IMPACTED THESE BUSINESSES.